Do you drink English?
Carling - a campaign that was launched within the Ukrainian market. When we started to work on the project we had to keep 3 things in mind: Carling is the most popular lager in Britain and in spite of having a full flavor, this beer is easy to drink at the same time. So we came up with an idea of British contradictions which successfully lived through 2 campaigns, 3 TV-spots and guaranteed the product its decent place on the highly competitive Ukrainian beer market.